Twenty years ago, I was on the hunt for watch. Not just any watch, but a real watch, a fancy watch, and my eye was on a Tag Heuer.
One weekend afternoon my wife and I walked into a chain jewelry store at the local mall so I could try on a few and do some pricing. Within a few minutes, I had narrowed down my favorites and eventually landed on the one I wanted.
It was $1,500. Essentially a mortgage payment and a half.
So, we decided to think about it, and as I recall, we didn’t think much about it again.
Over time, I’d get the bug to get a nice watch, one that I could pass down to my son and that would be worth something, but I never pulled the trigger.
To this day I haven’t owned a watch that cost more than $125. That is, until the Apple Watch came along. It is the only item I own that I adore and loathe.
I love it because I get so much out of it, workout tracking, messages, podcasts and music, weather and, you know, the time.
I hate it because it has prevented me from seriously considering a legit watch — and believe me, I still shop for them online. All the time.
The thing is, owning a fine timepiece like this one would probably be a waste of money and entirely impractical. I mean, I work from home and rarely wear anything nicer than shorts and a polo shirt. Why get a fancy watch?
Because I really want one … until I put on my Apple Watch. And then later when I visit watch sites, etc. and so on.
This is my watch problem. I own it.