Our Personal Data

This morning I read this interview with Shoshana Zuboff, author of “The Age of Surveillance Capitalism.”

I saw her interviewed on several channels when her book came out a couple of years ago.

Here’s the gist of today’s article:

As we allow these companies to amass this huge scale of human-generated data, we’re changing the nature of our society.

Because, first of all, we’re allowing them to create these huge asymmetries of knowledge about people. Instead of this being a golden age of the democratization of knowledge, it’s turned into something very different from what any of us expected. The last 20 years have seen, especially the last decade, the wholesale destruction of privacy.

We’re hosed.