There’s been a lot of talk about cookies and privacy on the Internet, namely Google’s recent announcement that it’s eliminating third-party cookies to make a “privacy-first web” (doubtful), and as a result, delivering less-relevant advertising.
For the past year, as an experiment and a general distrust of Google, I’ve been using DuckDuckGo as my primary search engine — it’s also my default search engine in Safari and Firefox — and I’ve been very happy with it.
For me, the search results are just as relevant and useful as Google’s but without the creepy tracking.
If ever I want to search Google, I can do it within DuckDuckGo by adding !g to the front of a search term or phrase.
Tech habits are hard to break, but switching search engines is one I think is worth trying.