Most of the money I spend on subscriptions each year goes to big-name media outfits. They don’t necessarily need my money to stay afloat but it nevertheless has made me feel good to support quality journalism, locally and nationally.
But, if I look back on how I consume media throughout the week, the vast majority of my time and attention goes to these smaller — usually one- or two-person — productions. It’s time I threw some support their way on a consistent basis.
So, now I’m going to redirect the money I give to the big outfits and spend it on people whose work I enjoy, whether through podcast memberships, Patreon, or YouTube channels.
Now I just need to decide who makes the cut and how I divvy it up.